Your business or organization has managed for years without the expertise of a public relations or marketing professional, so why spend the money or time on PR when things are working just fine? Well, perhaps 2010 should be the year to consider how your business could benefit from a little professional advice.
Here are seven signs that your business could use a communications booster shot. Do any of these look familiar?
1. Your Web site looks like it was created by a sixth grade kid. Ten years ago. And the look hasn't changed one bit since it went live in 1999 (and now that kid is in medical school).
2. Your customers are talking or complaining about you on Facebook and you're not even aware of what they're saying. Even worse, someone outside of your organization has created a Facebook fan page and is communicating with customers, and it's not you!
3. The membership, enrollment, or client base of your organization has been stagnant or may even be declining, and you don't know why.
4. You haven't been regularly surveying your stakeholders to ask them what they think about the way you are communicating with them.
5. Your organization lacks consistency in its visual identity (logo, newsletter, Web site, slogan, business cards, brochures, etc.).
6. There's a new business in town competing with your organization, and there's a lot of buzz and excitement in the community about the new guy.
7. Your business has never had a communications or marketing plan that integrates with your business strategy.
If any of these signs look familiar, perhaps you should make communications a priority for your business in 2010.
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