PR for the New Corporate America

I have always believed that work should be fun, and you should love what you do, and do what you love. And as a mother of two, it's important for me to be able to put my family first and to have a work-life balance that honors both career and family. While I have truly enjoyed my 15-year career on the "inside" of corporations, associations and non-profits, it has always been my dream to start my own business so that I can use my gifts and talents while also achieving that ever-critical balance.

The more I visit with friends and colleagues, the more I am beginning to realize just how many parents like me are taking the leap of faith and going after their own dream to become entrepreneurs. I understand the challenges these folks are facing as they attempt to balance careers, children, aging parents, a home and their family's financial health and personal well-being. So it is refreshing for me to see the rapidly growing "mompreneur" and small business start-up movements that I believe are making up the "new corporate America."

When I started formulating the business plan for my new venture, it became evident to me that I need to focus my outreach on this very unique niche in the business community. These small businesses, as well as small non-profits, associations, schools and churches, can be tremendously successful when they integrate communications, marketing and public relations into their own business plans.

I believe that good PR shouldn't have to be only for big companies with inflated budgets, so part of my company's mission is to provide affordable services that provide exceptional value through my "virtual agency" business model. Without all the overhead of an office and staff, I am able to deliver "big agency" value without my clients having to pay "big agency" prices.

I am excited to chase my own dream and look forward to providing exceptional communications, marketing and public relations programs for the "new corporate America" so that I can help you chase your dreams, too!