If you have small children, then you've probably seen your share of the popular Nick Jr. show "Diego." The young boy sets out on adventures to help animals in danger with his "rescue pack," which is a versatile apparatus that converts from a backpack to everything from a boat, to a rope, to a ladder to a hot air balloon.
As public relations professionals, we are the "rescue pack" for our clients or employers. We wear many hats and must be versatile. We must be writers, editors, researchers, Web masters, Tweeters, spokespeople, listeners, advisers, coaches, planners, creators, trainers, organizers, and occasionally even fire fighters.
So what skills are you carrying with you in your rescue pack? Throughout my career, I've worn many hats, from conference planner, to newsletter editor, to fund raiser, to Web master, to corporate trainer, to student media adviser, to press secretary and even cookbook publisher. And each step of my career has helped me to fill my PR rescue pack.
No matter what type of job you're in as a public relations professional, I challenge you to always build your knowledge base and keep filling your rescue pack with skills, knowledge and abilities. You may think you don't need them right now, but you never know where life will take you, and the more you know, the better.
One way to fill your rescue pack and gain a remarkable education is to become accredited through the APR program. I encourage all public relations professionals to seek accreditation. It's one of the best things I've ever done for myself and my career.
So don't waste another minute. Start filling your PR rescue pack so you can come to the rescue.
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